Challenge
Unify a wide array of vendors into a singular marketing strategy with insights into trackable performance.
Execution
We built a dashboard for all vendor data and established a system for attributing leads to key sources, giving the client more clarity into what marketing initiatives drove measurable business results. At the same time, we launched a grassroots marketing campaign designed to engage prospects at the local community level with the Dugan & Associates brand, setting records for brand engagement on social media.
Media
