Case Study: Building a New Competitive Advantage for an Injury Attorney
Challenge Unify a wide array of vendors into a singular marketing strategy with insights into trackable performance. Execution We built a dashboard for all vendor data and established a system for attributing leads to key sources, giving the client more clarity into what marketing initiatives drove measurable business results. At the same time, we launched […]
Case Study: Magic: The Gathering Arena Fundraising Event
Magic vs Cancer was a livestream fundraiser featuring Magic: The Gathering Arena benefiting the American Cancer Society. This case study covers the basics of the event, the production process, and how another organization might build upon a similar concept to achieve similar results. Production As covered in our previous case study, the American Cancer Society […]
Case Study: Building and Managing an Indie Game Booths for GDC and PAX
We built a booth for GDC and PAX West for a demo of an indie game called Rooster, a casual puzzle adventure celebrating Chinese culture. This case study covers the basics of the game, the booth production process, and how indie developers and publishers might build upon a similar foundation. Background We produced and managed […]
Case Study: Steam Backlog Challenge
Gamers worldwide have a running joke: They keep buying games despite having stacks of unplayed titles in their libraries. Steam runs weekly sales and a few big sales featuring almost every publisher and game studio on the platform. In 2024 alone, 544.26m games have been sold (both on sale and at market price). Many of those […]
Case Study: Peggy Lou and the Quest to Save Your Honkers
Peggy Lou and the Quest to Save Your Honkers was a livestream fundraiser benefiting the American Cancer Society, featuring the titular Peggy Lou, a character by Luxie Games who primarily plays American Truck Simulator. This case study covers the basics of the event, the production process, and how one might build upon a similar concept. Background […]
Case Study: Using Content to Cement the Reputation of an RPG Developer
Challenge Establish Zen Studios as a new voice in RPG development when, historically, the team was known for pinball. Execution We debuted a mini-docuseries on RPG development, connecting new Zen Studios games with classic games and their groundbreaking design ideas. At the same time, we converted game assets to usable DnD materials and developed blog […]
Case Study: Establishing a New Fundraising Strategy
Challenge Build a pipeline of repeatable fundraising events on the popular gaming platform Twitch to feed children in need. Execution Working closely with our network of streamers, game developers, game publishers, and gaming brands, we built four events in 2020, each designed to test traction for the No Kid Hungry mission in key gaming communities, […]
Case Study: Bringing a NYT Bestselling Book to China
Challenge Help this publicly traded health juggernaut expand into Asia with their bestselling book offerings, Dr. A’s Habits of Health and Your LifeBook. Execution Our translation team formed a multi-person project team of translators, designers, and proofreaders to adapt more than 1000 pages and over 100 graphics and diagrams from English to Traditional Chinese. Working […]
7 Days of Gaming for Good
Over the course of 7 days, we ran three charity events. Indie Games Make It Better The first event, Indie Games Make It Better, celebrated indie games and indie developers who champion LGBTQIA+ inclusion in their games and in their work. We collaborated with Playtra Games and Gayming Magazine to invite developers to the games […]