Case Study: Magic: The Gathering Arena Fundraising Event
Magic vs Cancer was a livestream fundraiser featuring Magic: The Gathering Arena benefiting the American Cancer Society. This case study covers the basics of the event, the production process, and how another organization might build upon a similar concept to achieve similar results. Production As covered in our previous case study, the American Cancer Society […]
Case Study: Peggy Lou and the Quest to Save Your Honkers
Peggy Lou and the Quest to Save Your Honkers was a livestream fundraiser benefiting the American Cancer Society, featuring the titular Peggy Lou, a character by Luxie Games who primarily plays American Truck Simulator. This case study covers the basics of the event, the production process, and how one might build upon a similar concept. Background […]
Case Study: Establishing a New Fundraising Strategy
Challenge Build a pipeline of repeatable fundraising events on the popular gaming platform Twitch to feed children in need. Execution Working closely with our network of streamers, game developers, game publishers, and gaming brands, we built four events in 2020, each designed to test traction for the No Kid Hungry mission in key gaming communities, […]
7 Days of Gaming for Good
Over the course of 7 days, we ran three charity events. Indie Games Make It Better The first event, Indie Games Make It Better, celebrated indie games and indie developers who champion LGBTQIA+ inclusion in their games and in their work. We collaborated with Playtra Games and Gayming Magazine to invite developers to the games […]